DEVELOPMENT STATUS AND PROSPECT ANALYSIS OF BEAUTY INSTRUMENT INDUSTRY IN 2022

The report shows that China has become the world`s largest producer of beauty instruments. In recent years, China`s medical beauty and skin care market has been growing. In 2021, the scale of facial beauty instruments reached 11.18 billion yuan, and the sales ratio of beauty instruments and skin care online market is about 1:14. Among them, radiofrequency cosmetic instrument is the most popular cosmetic instrument by consumers at present. In 2021, the sales volume of RF beauty devices was about 4.5 billion yuan.

1, BEAUTY INSTRUMENT OVERVIEW

The beauty apparatus is a machine that adjusts and improves the body and face according to the physiological functions of the human body. According to its function, there are whitening, tender skin, freckle, wrinkle, hair removal, weight loss and so on. According to its name, it has ultrasonic introduction, photon rejuvenation, high-frequency electrotherapy, RF Pola skin, electronic freckle spot nevus, E light permanent hair removal rejuvenation, nutrition import and export, and so on. Domestic market beauty instrument can be divided into cleansing instrument and pulling instrument.

2, THE CURRENT SITUATION OF BEAUTY INSTRUMENT INDUSTRY

With the increase of income and the continuous improvement of aesthetic requirements, the public awareness of beauty is becoming more and more intense, and the medical beauty industry has become a major consumer hotspot. In recent years, with the rapid development of laser beauty technology, safe and fast laser beauty instruments can significantly meet the needs of consumers and attract a large number of potential consumer groups.

From 2014 to 2019, the global laser beauty equipment grew rapidly, but compared with the medical beauty industry, the scale is still relatively small. In 2014, the global sales scale of laser beauty equipment was only $750 million. In 2019, the global sales volume of laser beauty equipment was about $1.74 billion.

China has become the world`s main laser beauty instrument production and consumer market. In 2019, the market size of China`s laser beauty instruments was about 2.76 billion yuan, and the preliminary estimate of the market size in 2020 was about 2.98 billion yuan, with a year-on-year growth of 7.97%.

About 60 percent of them are used in medical beauty facilities, 33 percent in beauty salons, and 7 percent in household collars. In 2016, the market scale of laser beauty equipment in China`s beauty salons exceeded 500 million yuan, and by 2019, the market scale of laser beauty equipment in China`s beauty salons has increased to 950 million yuan.